Personal profile
Personal profile
Cécile Chamaret is a graduate of ENS Cachan with a degree in economics and management and a doctorate from the Ecole Polytechnique. She taught for 5 years in Abu Dhabi and conducted research on consumer behavior in the Gulf States. She is a professor in the MIE department. She is interested in consumer behavior in the context of innovation. She has published numerous academic articles in journals such as Journal of Business Research, International Journal of Retail and Distribution Management, Energy Policy, Recherches et Applications Marketing and others. She heads the Executive Master program at Ecole Polytechnique. She is deputy director of the i3-CRG research laboratory.
Research interests
Education/Academic qualification
HDR (PhD Supervision Credentials)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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Ange ou démon? Représentations sociales de l’IA chez les professionnels du secteur des services
Halim, L. A. & Chamaret, C., 1 Jan 2026, In: Revue Francaise de Gestion. 52, 326, p. 139-164 26 p.Translated title of the contribution :Angel or devil? Social representations of artificial intelligence among professionals in the service sector Research output: Contribution to journal › Article › peer-review
Open Access -
Counterfeit Luxury Consumption and the Role of Culture
Pueschel, J. & Chamaret, C., 1 Jan 2025, Counterfeit Luxury and Consumption. Taylor and Francis, p. 137-152 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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De l’expérience à l’expertise
Peyrard, E. & Chamaret, C., 1 Jan 2025, In: Revue Francaise de Gestion. 51, 320, p. 93-114 22 p.Translated title of the contribution :From experience to expertise: Using the experiential knowledge of consumers with disabilities during co-design practices Research output: Contribution to journal › Article › peer-review
Open Access -
When saying “enough” is not enough: How cultivating households’ mindfulness through gamification can promote energy sufficiency
Chamaret, C., Guérineau, M. & Mayer, J. C., 1 Nov 2023, In: Energy Research and Social Science. 105, 103294.Research output: Contribution to journal › Article › peer-review
Open Access -
Talking about my generation: comment les valeurs façonnent la consommation de luxe
Pueschel, J., Parguel, B. & Chamaret, C., 1 Apr 2021, In: Recherche et Applications en Marketing. 36, 2, p. 24-44 21 p.Research output: Contribution to journal › Article › peer-review
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Talking about my generation: How values shape luxury consumption
Pueschel, J., Parguel, B. & Chamaret, C., 1 Jun 2021, In: Recherche et Applications en Marketing. 36, 2, p. 21-41 21 p.Research output: Contribution to journal › Article › peer-review
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“Hands off my meter!” when municipalities resist smart meters: Linking arguments and degrees of resistance
Chamaret, C., Steyer, V. & Mayer, J. C., 1 Sept 2020, In: Energy Policy. 144, 111556.Research output: Contribution to journal › Article › peer-review
Open Access -
Talking About My Generation: The Influence of Age on Counterfeit Luxury Consumption in the GCC Countries: An Abstract
Pueschel, J., Parguel, B., Chamaret, C. & Valette-Florence, P., 1 Jan 2018, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 73 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries
Pueschel, J., Chamaret, C. & Parguel, B., 1 Aug 2017, In: Journal of Business Research. 77, p. 184-194 11 p.Research output: Contribution to journal › Article › peer-review
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Googliser, c'est polluer ? La difficile émergence d'acteurs au service de la transition bas carbone sur le Marché des moteurs de recherche
Bastianutti, J. & Chamaret, C., 1 Apr 2017, In: Entreprises et Histoire. 86, 1, p. 125-139 15 p.Research output: Contribution to journal › Article › peer-review