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Dive into the research topics where Virginie Pez is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Call it a customer club! How reward programme’s name impacts programme effectiveness
Mimouni Chaabane, A., Pez, V. & Butori, R., 15 Mar 2024, In: International Journal of Retail and Distribution Management. 52, 3, p. 312-326 15 p.Research output: Contribution to journal › Article › peer-review
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Toward Greater Sufficiency in Customer Relationships
Welté, J. B., Pez, V. & Dabadie, I., 1 Jan 2024, New Frontiers of Customer Strategy: Managing Sustainable, Environmental and Ethical Transitions. wiley, p. 57-69 13 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Shifting to phygital experience management with design science: a six-step method to manage customer journeys
Jacob, F., Pez, V. & Volle, P., 1 Jan 2023, In: Journal of Strategic Marketing. 31, 5, p. 961-982 22 p.Research output: Contribution to journal › Article › peer-review
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Principes, modalités, apports et limites de la Design Science Research en marketing – application illustrative au pilotage des parcours clients
Jacob, F. & Pez, V., 1 Apr 2022, In: Recherche et Applications en Marketing. 37, 2, p. 3-32 30 p.Research output: Contribution to journal › Article › peer-review
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Principles, methods, contributions, and limitations of design science research in marketing: Illustrative application to customer journey management
Jacob, F., Pez, V. & Volle, P., 1 Jan 2021, (Accepted/In press) In: Recherche et Applications en Marketing.Research output: Contribution to journal › Article › peer-review
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The reward gap in hierarchical loyalty programmes: how to enhance bottom-tier customers’ loyalty without alienating top-tier customers
Mimouni Chaabane, A. & Pez, V., 2 Jan 2020, In: Journal of Marketing Management. 36, 1-2, p. 51-71 21 p.Research output: Contribution to journal › Article › peer-review
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Does Status Always Matter? The Effect of Brand Concept on the Effectiveness of Hierarchical and Linear Structures of Loyalty Programs
Chaabane, A. M. & Perard, V. P., 1 Jan 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 499-511 13 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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The dark side of the pressure exerted by loyalty programs on consumers: Practical and ethical issues
Pez, V., Butori, R. & Mimouni-Chaabane, A., 1 Sept 2017, In: Recherche et Applications en Marketing. 32, 3, p. 71-83 13 p.Research output: Contribution to journal › Article › peer-review
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“Make me feel special”: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept
Mimouni Chaabane, A. & Pez, V., 1 Sept 2017, In: Journal of Retailing and Consumer Services. 38, p. 108-117 10 p.Research output: Contribution to journal › Article › peer-review
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Because I'm worth it: The impact of given versus perceived status on preferential treatment effectiveness
Pez, V., Butori, R. & de Kerviler, G., 1 Dec 2015, In: Journal of Business Research. 68, 12, p. 2477-2483 7 p.Research output: Contribution to journal › Article › peer-review