AD-MAD: Automated development and optimization of online advertising campaigns

Stamatina Thomaidou; Konstantinos Leymonis; Kyriakos Liakopoulos; Michalis Vazirgiannis

doi:10.1109/ICDMW.2012.144

AD-MAD: Automated development and optimization of online advertising campaigns

Stamatina Thomaidou
, Konstantinos Leymonis
, Kyriakos Liakopoulos
, Michalis Vazirgiannis

Department of Informatics, Athens University of Economics and Business

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Creating and monitoring a competitive and costeffective pay-per-click advertisement campaign through the websearch channel is a resource demanding task in terms of human expertise and effort. Assisting or even automating the work of an advertising specialist will have an unrivaled commercial value. In this demonstration we present a prototype and a functional web application for semi- and fully- automated creation, monitoring, and management of cost-efficient pay-per-click campaigns with budget constraints. The prototype is experimentally evaluated on real world Google AdWords campaigns and shows a promising behavior with regards to campaign performance statistics outperforming systematically the competitive manually created and/or monitored campaigns.

Original language	English
Title of host publication	Proceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012
Pages	902-905
Number of pages	4
DOIs	https://doi.org/10.1109/ICDMW.2012.144
Publication status	Published - 1 Dec 2012
Event	12th IEEE International Conference on Data Mining Workshops, ICDMW 2012 - Brussels, Belgium Duration: 10 Dec 2012 → 10 Dec 2012

Publication series

Name	Proceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012

Conference

Conference	12th IEEE International Conference on Data Mining Workshops, ICDMW 2012
Country/Territory	Belgium
City	Brussels
Period	10/12/12 → 10/12/12

Keywords

Automated campaign management
Automated keyword extraction
Genetic algorithms
Google AdWords
Online advertising
Pay-per-click advertising

Access to Document

10.1109/ICDMW.2012.144

Cite this

Thomaidou, S., Leymonis, K., Liakopoulos, K., & Vazirgiannis, M. (2012). AD-MAD: Automated development and optimization of online advertising campaigns. In Proceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012 (pp. 902-905). Article 6406541 (Proceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012). https://doi.org/10.1109/ICDMW.2012.144

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title = "AD-MAD: Automated development and optimization of online advertising campaigns",

abstract = "Creating and monitoring a competitive and costeffective pay-per-click advertisement campaign through the websearch channel is a resource demanding task in terms of human expertise and effort. Assisting or even automating the work of an advertising specialist will have an unrivaled commercial value. In this demonstration we present a prototype and a functional web application for semi- and fully- automated creation, monitoring, and management of cost-efficient pay-per-click campaigns with budget constraints. The prototype is experimentally evaluated on real world Google AdWords campaigns and shows a promising behavior with regards to campaign performance statistics outperforming systematically the competitive manually created and/or monitored campaigns.",

keywords = "Automated campaign management, Automated keyword extraction, Genetic algorithms, Google AdWords, Online advertising, Pay-per-click advertising",

author = "Stamatina Thomaidou and Konstantinos Leymonis and Kyriakos Liakopoulos and Michalis Vazirgiannis",

year = "2012",

month = dec,

day = "1",

doi = "10.1109/ICDMW.2012.144",

language = "English",

isbn = "9780769549255",

series = "Proceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012",

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booktitle = "Proceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012",

note = "12th IEEE International Conference on Data Mining Workshops, ICDMW 2012 ; Conference date: 10-12-2012 Through 10-12-2012",

}

Thomaidou, S, Leymonis, K, Liakopoulos, K & Vazirgiannis, M 2012, AD-MAD: Automated development and optimization of online advertising campaigns. in Proceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012., 6406541, Proceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012, pp. 902-905, 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012, Brussels, Belgium, 10/12/12. https://doi.org/10.1109/ICDMW.2012.144

AD-MAD: Automated development and optimization of online advertising campaigns. / Thomaidou, Stamatina; Leymonis, Konstantinos; Liakopoulos, Kyriakos et al.
Proceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012. 2012. p. 902-905 6406541 (Proceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AD-MAD: Automated development and optimization of online advertising campaigns

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