Audience dynamics of online catch up TV

Thomas Beauvisage, Jean Samuel Beuscart

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This paper studies the demand for TV contents on online catch up platforms, in order to assess how catch up TV offers transform TV consumption. We build upon empirical data on French TV consumption in June 2011: a daily monitoring of online audience on web catch up platforms, and live audience ratings of traditional broadcast TV. We provide three main results: 1) online consumption is more concentrated than off-line audience, contradicting the hypothesis of a long tail effect of catch up TV; 2) the temporality of replay TV consumption on the web is very close to the live broadcasting of the programs, thus softening rather than breaking the synchrony of traditional TV; 3) detailed data on online consumption of news reveals two patterns of consumption ("alternative TV ritual" vs. "à la carte"). Copyright is held by the author/owner(s).

Original languageEnglish
Title of host publicationWWW'12 - Proceedings of the 21st Annual Conference on World Wide Web Companion
Pages461-462
Number of pages2
DOIs
Publication statusPublished - 21 May 2012
Externally publishedYes
Event21st Annual Conference on World Wide Web, WWW'12 - Lyon, France
Duration: 16 Apr 201220 Apr 2012

Publication series

NameWWW'12 - Proceedings of the 21st Annual Conference on World Wide Web Companion

Conference

Conference21st Annual Conference on World Wide Web, WWW'12
Country/TerritoryFrance
CityLyon
Period16/04/1220/04/12

Keywords

  • Catch up TV
  • Long tail
  • Online audience
  • Temporal dynamics

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