@inproceedings{f50aa42f600b451daad136c6a3b2fbb8,
title = "Automatic generation of explicitly embedded advertisement for interactive TV: Concept and system architecture",
abstract = "This paper proposes the concept and implementation of Explicitly Embedded Advertisement (EEA), a non-intrusive advertisement embedded in the multimedia contents. This concept thrives on the fact that typical multimedia contents can be linked to further information like advertisement for a particular vendor. A new service platform is proposed enabling automatic generation of interactive EEA. For example, interactive embedded advertisement on audio products can be automatically generated when user clicks on the tape recorder used by M. Phelps to discover the new mission at the beginning of each episode of the serial TV {"}Mission: Impossible{"}.",
keywords = "MPEG-4 BIFS, MPEG-7, interactive services, metadata, multimedia analyzer",
author = "J. Royer and H. Nguyen and Mishra, \{D. O.\}",
year = "2007",
month = dec,
day = "1",
doi = "10.1145/1378063.1378118",
language = "English",
isbn = "9781595938190",
series = "Mobility Conference 2007 - The 4th Int. Conf. Mobile Technology, Applications and Systems, Mobility 2007, Incorporating the 1st Int. Symp. Computer Human Interaction in Mobile Technology, IS-CHI 2007",
pages = "332--338",
booktitle = "Mobility Conference 2007 - The 4th Int. Conf. Mobile Technology, Applications and Systems, Mobility 2007, Incorporating the 1st Int. Symp. Computer Human Interaction in Mobile Technology, IS-CHI 2007",
note = "4th International Conference on Mobile Technology, Applications and Systems, Mobility 2007, Incorporating the 1st International Symposium on Computer Human Interaction in Mobile Technology, IS-CHI 2007 ; Conference date: 10-09-2007 Through 12-09-2007",
}