Counterfeit Luxury Consumption and the Role of Culture

Julia Pueschel; Cécile Chamaret

doi:10.4324/9781003507925-9

Counterfeit Luxury Consumption and the Role of Culture

Julia Pueschel
, Cécile Chamaret

NEOMA Business School
Ecole Polytechnique

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Counterfeit buying behavior is the consequence of a complex and interrelated set of influencing factors. Individual and personal traits of personality influence the buying and non-buying decisions of luxury counterfeit goods. But those personal traits are partly defined by culture and trends which draw a context and a specific environment for counterfeit consumption. In this chapter, we address the influence of culture on individual characteristics affecting consumer behavior and underline how different environmental contexts shape and influence counterfeit perceptions. Finally, we look at the different possible strategies to fight against counterfeit with a culturally sensitive lens.

Original language	English
Title of host publication	Counterfeit Luxury and Consumption
Publisher	Taylor and Francis
Pages	137-152
Number of pages	16
ISBN (Electronic)	9781040380680
ISBN (Print)	9781032831183
DOIs	https://doi.org/10.4324/9781003507925-9
Publication status	Published - 1 Jan 2025
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

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Counterfeit Luxury Consumption and the Role of Culture

Abstract

UN SDGs

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