Abstract
A critical issue in innovation management is the coupling of two processes: the creation of new technological knowledge and the exploration of value propositions for innovative concepts. This article describes original coupling modalities that rely on new activities – distinct from research and development – and combine different coupling mechanisms put forward in a scattered way in the literature. The analysis is based on the case of a company in the information and communication sector which has initiated a reorganization of its innovation processes to tackle the current context of intense competition and digital revolution.
| Translated title of the contribution | Managing upstream innovation processes: Towards new practices for coupling the exploration of technical knowledge and customer values of novel concepts |
|---|---|
| Original language | French |
| Pages (from-to) | 23-42 |
| Number of pages | 20 |
| Journal | Revue Francaise de Gestion |
| Volume | 264 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 13 Jun 2017 |
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