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Learning to bid in revenue-maximizing auctions

  • Criteo AI Lab
  • Université Paris-Saclay
  • University of California, Berkeley

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

5 Citations (Scopus)

Abstract

We consider the problem of the optimization of bidding strategies in prior-dependent revenue-maximizing auctions, when the seller fixes the reserve prices based on the bid distributions. Our study is done in the setting where one bidder is strategic. Using a variational approach, we study the complexity of the original objective and we introduce a relaxation of the objective functional in order to use gradient descent methods. Our approach is simple, general and can be applied to various value distributions and revenue-maximizing mechanisms. The new strategies we derive yield massive uplifts compared to the traditional truthfully bidding strategy.

Original languageEnglish
Title of host publication36th International Conference on Machine Learning, ICML 2019
PublisherInternational Machine Learning Society (IMLS)
Pages8380-8401
Number of pages22
ISBN (Electronic)9781510886988
Publication statusPublished - 1 Jan 2019
Externally publishedYes
Event36th International Conference on Machine Learning, ICML 2019 - Long Beach, United States
Duration: 9 Jun 2019 → 15 Jun 2019

Publication series

Name36th International Conference on Machine Learning, ICML 2019
Volume2019-June

Conference

Conference36th International Conference on Machine Learning, ICML 2019
Country/TerritoryUnited States
CityLong Beach
Period9/06/19 → 15/06/19

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