Abstract
Brainstorming has been established as the gold standard in generating new creative and innovative ideas in organizations. However, brainstorming is less efficient than it seems. This article discusses brainstorming as a method for innovation and highlights managerial insights to improve the generation of innovative concepts.
| Original language | English |
|---|---|
| Pages (from-to) | 12-14 |
| Number of pages | 3 |
| Journal | IEEE Engineering Management Review |
| Volume | 51 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 Jan 2023 |
Keywords
- Brainstorming
- innovation
- new product development