Storytelling in information visualizations: Does it engage users to explore data?

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

We present the results of three web-based field experiments, in which we evaluate the impact of using initial narrative visualization techniques and storytelling on user-engagement with exploratory information visualizations. We conducted these experiments on a popular news and opinion outlet, and on a popular visualization gallery website. While datajournalism exposes visualizations to a large public, we do not know how effectively this public makes sense of interactive graphics, and in particular if people explore them to gain additional insight to that provided by the journalists. In contrast to our hypotheses, our results indicate that augmenting exploratory visualizations with introductory 'stories' does not seem to increase user-engagement in exploration.

Original languageEnglish
Title of host publicationCHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationCrossings
PublisherAssociation for Computing Machinery
Pages1449-1458
Number of pages10
ISBN (Electronic)9781450331456
DOIs
Publication statusPublished - 18 Apr 2015
Event33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015 - Seoul, Korea, Republic of
Duration: 18 Apr 201523 Apr 2015

Publication series

NameConference on Human Factors in Computing Systems - Proceedings
Volume2015-April

Conference

Conference33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015
Country/TerritoryKorea, Republic of
CitySeoul
Period18/04/1523/04/15

Keywords

  • Engagement
  • Narrative visualization
  • Social data analysis
  • Storytelling

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