The Good, The Bad and The Picky: Reference Dependence and the Reversal of Product Ratings

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

We study the impact of consumer quality-based self-selection on online reviews. Consumers differ in their expertise, which has two effects. First, expertise is instrumental to choice: Experts purchase better products than Non-Experts. Second, because of their superior choices, Experts endogenously form higher reference points, which leads them to post harsher ratings for a given quality. Combined, these two facts imply a bias against higher-quality products. When this bias gets large, ratings are non-monotonic in quality: lower-quality products can obtain higher ratings than superior alternatives, thanks to the lower standard they are held to.

Original languageEnglish
Title of host publicationEC 2023 - Proceedings of the 24th ACM Conference on Economics and Computation
PublisherAssociation for Computing Machinery, Inc
Pages297
Number of pages1
ISBN (Electronic)9798400701047
DOIs
Publication statusPublished - 9 Jul 2023
Event24th ACM Conference on Economics and Computation, EC 2023 - London, United Kingdom
Duration: 9 Jul 202312 Jul 2023

Publication series

NameEC 2023 - Proceedings of the 24th ACM Conference on Economics and Computation

Conference

Conference24th ACM Conference on Economics and Computation, EC 2023
Country/TerritoryUnited Kingdom
CityLondon
Period9/07/2312/07/23

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