Une mise en perspective technico-économique du rôle central de l’intelligence artificielle sur les marchés de plateformes

Our intention, in this article, is to analyze the process of developing a dominant generative platform design. Our research approach mobilizes several fundamental concepts relating to technical infrastructures as well as to platform ecosystems. The stake of this technico-economic perspective is to enrich the reading grid of the platforms in their dimension of generative infrastructure as well as that of the new market mechanisms that they create. We analyze the place and role of artificial intelligence (AI) technologies, in their structuring dimension of technological designs and also of the associated platform markets. We put into perspective three dynamics of platform market structuring and explain, for each of them, the central role of AI.