Dissipative advertising signals quality: Static model with a continuum of types

Laurent Linnemer

doi:10.1016/j.econlet.2011.10.011

Dissipative advertising signals quality: Static model with a continuum of types

Laurent Linnemer

ENSAE

Résultats de recherche: Contribution à un journal › Article › Revue par des pairs

Résumé

Advertising and price have been shown to signal product quality. Most works limit the number of types to high and low quality. I characterize the optimal separating marketing strategy when both quality and marginal cost are uncertain and continuous variables.

langue originale	Anglais
Pages (de - à)	150-153
Nombre de pages	4
journal	Economics Letters
Volume	114
Numéro de publication	2
Les DOIs	https://doi.org/10.1016/j.econlet.2011.10.011
état	Publié - 1 févr. 2012
Modification externe	Oui

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10.1016/j.econlet.2011.10.011

Contient cette citation

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title = "Dissipative advertising signals quality: Static model with a continuum of types",

abstract = "Advertising and price have been shown to signal product quality. Most works limit the number of types to high and low quality. I characterize the optimal separating marketing strategy when both quality and marginal cost are uncertain and continuous variables.",

keywords = "Dissipative advertising, Quality, Signaling",

author = "Laurent Linnemer",

year = "2012",

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AB - Advertising and price have been shown to signal product quality. Most works limit the number of types to high and low quality. I characterize the optimal separating marketing strategy when both quality and marginal cost are uncertain and continuous variables.

KW - Dissipative advertising

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KW - Signaling

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DO - 10.1016/j.econlet.2011.10.011

M3 - Article

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SP - 150

EP - 153

JO - Economics Letters

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Dissipative advertising signals quality: Static model with a continuum of types

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