Intégrer les émotions dans le développement de nouveaux produits: Application à l'automobile

Nathalie Herbeth; Florence Charue-Duboc; Delphine Manceau

Intégrer les émotions dans le développement de nouveaux produits: Application à l'automobile

Nathalie Herbeth
, Florence Charue-Duboc
, Delphine Manceau

Institut interdisciplinaire de l'innovation

Interdisciplinary Institute for Innovation
Renault
EBS European Business School

Résultats de recherche: Contribution à un journal › Article de révision › Revue par des pairs

Résumé

The current buzz around emotional phenomena induces companies to propose products eliciting emotions rather than just satisfying consumers’ needs. Setting such an objective of developing products with a strong emotional impact raises the question of how to take into account emotions during the new product development process. This paper addresses this question in the context of the car industry characterized by emotional and complex products.

Titre traduit de la contribution	Taking into account emotions in new product development: the case of automotive products
langue originale	Français
Pages (de - à)	89-103
Nombre de pages	15
journal	Revue Francaise de Gestion
Volume	255
Numéro de publication	2
état	Publié - 20 juin 2016

mots-clés

New Product Development
action-research
car
design
emotion
innovation

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Contient cette citation

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title = "Int{\'e}grer les {\'e}motions dans le d{\'e}veloppement de nouveaux produits: Application {\`a} l'automobile",

abstract = "The current buzz around emotional phenomena induces companies to propose products eliciting emotions rather than just satisfying consumers{\textquoteright} needs. Setting such an objective of developing products with a strong emotional impact raises the question of how to take into account emotions during the new product development process. This paper addresses this question in the context of the car industry characterized by emotional and complex products.",

keywords = "New Product Development, action-research, car, design, emotion, innovation",

author = "Nathalie Herbeth and Florence Charue-Duboc and Delphine Manceau",

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year = "2016",

month = jun,

day = "20",

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volume = "255",

pages = "89--103",

journal = "Revue Francaise de Gestion",

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T2 - Application à l'automobile

AU - Herbeth, Nathalie

AU - Charue-Duboc, Florence

AU - Manceau, Delphine

N1 - Publisher Copyright: ©Lavoisier.

PY - 2016/6/20

Y1 - 2016/6/20

N2 - The current buzz around emotional phenomena induces companies to propose products eliciting emotions rather than just satisfying consumers’ needs. Setting such an objective of developing products with a strong emotional impact raises the question of how to take into account emotions during the new product development process. This paper addresses this question in the context of the car industry characterized by emotional and complex products.

AB - The current buzz around emotional phenomena induces companies to propose products eliciting emotions rather than just satisfying consumers’ needs. Setting such an objective of developing products with a strong emotional impact raises the question of how to take into account emotions during the new product development process. This paper addresses this question in the context of the car industry characterized by emotional and complex products.

KW - New Product Development

KW - action-research

KW - car

KW - design

KW - emotion

KW - innovation

UR - https://www.scopus.com/pages/publications/84977117272

M3 - Article de révision

AN - SCOPUS:84977117272

SN - 0338-4551

VL - 255

SP - 89

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JO - Revue Francaise de Gestion

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ER -

Intégrer les émotions dans le développement de nouveaux produits: Application à l'automobile

Résumé

mots-clés

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