Interactive media planning data visualization

This study delves into the domain of mobile media planning applications and investigates advanced visualization and interaction modes within such an application. Media planning data is a collection of heterogeneous content (image/video/graphics, text, data analytics, logical expressions,…) that are aggregated, managed and displayed together. Consequently, ensuring the quality of experience for user interaction is challenging mainly in resources constraint environments, such as mobile devices. The paper reconsiders and extends an architecture we designed for media plan visualization, as to enrich its visualization and interactivity functionalities. The experiments correspond to objective assessments carried out on three anonymized real-life media planning databases. They show that the following beneficial features are granted: mobile data visualization solution for media planning, presenting all relevant information cohesively; the potential utilization of multiple technologies concurrently; ensuring ergonomic user interaction, regardless of the combination of technologies used to obtain the visualization solution.