Large Language Models as Search Engines: Societal Challenges

Large Language Models (LLMs) may one day replace search engines as the primary portal to information on the Web. In this opinion paper, we investigate the societal challenges that such a change could bring. We focus on the roles of LLM Providers, Content Creators, and End Users, and identify 15 types of challenges. With each, we show current mitigation strategies – both from the technical perspective and the legal perspective. We also discuss the impact of each challenge and point out future research opportunities.