Should We Keep Brainstorming to Innovate?

Benjamin Cabanes

doi:10.1109/EMR.2023.3260312

Should We Keep Brainstorming to Innovate?

Benjamin Cabanes

École Polytechnique

Mines ParisTech

Résultats de recherche: Contribution à un journal › Article › Revue par des pairs

Résumé

Brainstorming has been established as the gold standard in generating new creative and innovative ideas in organizations. However, brainstorming is less efficient than it seems. This article discusses brainstorming as a method for innovation and highlights managerial insights to improve the generation of innovative concepts.

langue originale	Anglais
Pages (de - à)	12-14
Nombre de pages	3
journal	IEEE Engineering Management Review
Volume	51
Numéro de publication	2
Les DOIs	https://doi.org/10.1109/EMR.2023.3260312
état	Publié - 1 janv. 2023

Accès au document

10.1109/EMR.2023.3260312

Contient cette citation

@article{710e5c406cf544c4af6b2a78289d79df,

title = "Should We Keep Brainstorming to Innovate?",

abstract = "Brainstorming has been established as the gold standard in generating new creative and innovative ideas in organizations. However, brainstorming is less efficient than it seems. This article discusses brainstorming as a method for innovation and highlights managerial insights to improve the generation of innovative concepts.",

keywords = "Brainstorming, innovation, new product development",

author = "Benjamin Cabanes",

note = "Publisher Copyright: {\textcopyright} 1973-2011 IEEE.",

year = "2023",

month = jan,

day = "1",

doi = "10.1109/EMR.2023.3260312",

language = "English",

volume = "51",

pages = "12--14",

journal = "IEEE Engineering Management Review",