The routines of creation: From artistic direction to collective exploration

This chapter first shows that the organization can have a unique vision of creation: a form of porosity is observed between the vision carried by the creator (artistic direction) and the organization of the company. In this way, it demonstrates the influence of the creator and their vision on the organization, in particular by setting up recruitment and training mechanisms to support the creation routines specific to these companies. The chapter then presents the analysis of three training cases to learn more about the nature of routines in the context of these industries. Indeed, it analyzes the transmitted routines and highlights two types of routines: macro-routines that are the visual links carried by the creator in the organization and the micro-routines that allow talents to express themselves through the accommodation of talents to the constraints of macro-routines.